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Friday Fireside Chat with David Duncan

June 25 @ 11:00 am - 12:00 pm EDT

It is seldom that a management book could be described as “delightful.” But, I’m thrilled that David Duncan’s new book “The Secret Lives of Customers” is exactly that. It’s a detective story with a hero who is a data detective, clues to solving the customer behavior challenge and a terrific (and very user friendly) introduction to the jobs-to-be-done theory of eliciting customer needs. David is a consultant at Innosight, a good friend and – soon – a Friday fireside chat guest!


June 25
11:00 am - 12:00 pm EDT
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