Rita McGrath
Author. Speaker. Consultant.
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Friday Fireside Chat with Frank Rose
February 18, 2022 @ 11:00 am - 12:00 pm EST
We are told that human beings make decisions on the basis of data and facts. Not so fast, suggests my Friday Fireside Chat guest, author, speaker and Columbia faculty member Frank Rose. We are instead hard-wired to respond to stories. His new book, “The Sea We Swim In” is a masterful exposition on storytelling, including the elements that make a story compelling and how stories can genuinely change hearts and minds.