Friday Fireside Chat with Alberto Savoia
May 7 @ 11:00 am - 12:00 pm EDT
The inventor of AdWords at Google – arguably one of the most commercially successful innovations of all time – and author of a great book, “The Right It” – my guest this week is inventor, entrepreneur and Pretotyper extradordinaire, Alberto Savoia. He has a marvelous perspective on entrepreneurship, which he shares with eager students and businesspeople alike. After all, why go to the trouble of building a product that you don’t know anyone will buy, when you can just figure out what they want to buy and build that instead? It will be fun – can’t wait.