In this week’s Thought Sparks Podcast episode, Rita McGrath, a Columbia University Business School Professor, C-Suite strategist, business founder and best-selling author, speaks with Martin Reeves, Chair of the BCG Henderson Institute. Their conversation pulls from Reeves’ recent book “Like: The Button That Changed the World”, to explore how digital feedback has shaped our culture, political institutions, and innovation practices, with case studies from Cambridge Analytica, Apple, McDonald’s, TikTok, and more.