Professors Rita McGrath and Ian MacMillan have returned from Japan where they led a senior level strategy seminar for JBIC (Japan Bank for International Cooperation). Read more at Author’s Blog. Here are some pictures from… Read more »
Thought Sparks
Thought Sparks, the brainchild of Rita McGrath, are insightful actions, strategic ideas, actionable suggestions and innovative approaches that help organizations and leaders master the future with less fear and more confidence. New episodes of the Thought Sparks Podcast are released every other Tuesday at 11am Eastern. Prior to 2025, episodes of the Thought Sparks Podcast were known as Fireside Chats.
MarketBusters—One of Best Business & Strategy Books 2005
Professors McGrath and MacMillan have received word that Market Busters has been listed on Best Business Books for 2005 in the category of Strategy. To read the complete list, Download file
MarketBusters—One of Best Business & Strategy Books 2005
Professors McGrath and MacMillan have received word that Market Busters has been listed on Best Business Books for 2005 in the category of Strategy. To read the complete list, Download file
Japan on the brink?
Am here in Japan with our good friend, Takeru Ohe, discussing the prospects for Japanese business. It seems although the stock market is up, savings rates are still very low. Change, however seems to be… Read more »
Holden Advisors recommends Market Busters
Dr. Reed Holden has put Market Busters on his Recommended Reading list. To read his comments, click here.
Candidates for change - attribute map
Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now? – mobile phones that are too small and fiddly for elderly people and children to use –… Read more »
Candidates for change – attribute map
Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now? – mobile phones that are too small and fiddly for elderly people and children to use –… Read more »
More on Bill Gates’ books
MarketBusters was part of the theme for many of Bill Gates’ conferences this year – “New Pathways to Growth”. Have a look at the rest of this web site, which contains and authors’ blog, downloadable… Read more »
More on Bill Gates’ books
MarketBusters was part of the theme for many of Bill Gates’ conferences this year – “New Pathways to Growth”. Have a look at the rest of this web site, which contains and authors’ blog, downloadable… Read more »
Market Busters reviewed by Albu Consulting
Albu Consulting of Stamford, CT reviews Market Busters in their newsletter. For the full text, click here.
Rita McGrath quoted re: globalization…
Rita McGrath has been quoted in a Newsday article on the subject of globalization. For the full article, click here.
Rita McGrath and Ian MacMillan Article at InformIt.com
Ian C. Macmillan, Director of Wharton’s Sol C. Snider Entrepreneurial Research Center, and Columbia University’s Rita Gunther McGrath suggest that success in today’s globally competitive technology market is not fueled by simply throwing more money… Read more »