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Rita McGrath

Expert in Innovation and Growth

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Thought Sparks

Thought Sparks, the brainchild of Rita McGrath, are insightful actions, strategic ideas, actionable suggestions and innovative approaches that help organizations and leaders master the future with less fear and more confidence. New episodes of the Thought Sparks Podcast are released every other Tuesday at 11am Eastern. Prior to 2025, episodes of the Thought Sparks Podcast were known as Fireside Chats.

February 27, 2006

Rita McGrath cited re:  Dubai’s “Appetite for Modernity”

Rita Gunther McGrath, an associate management professor at Columbia Business School in New York, has been advising Ireland on attracting foreign investment. She said Ireland sees the UAE as a potential rival. McGrath, who has… Read more »

Filed Under: News Archives

February 21, 2006

Rita McGrath cited re:  Start Ups

“It’s also much easier to value an established business than a sheer concept, because you have data to work with,” says Rita Gunther McGrath, an associate professor at Columbia Business School and co-author of MarketBusters:… Read more »

Filed Under: News Archives

February 7, 2006

iPod early warning?

While we’re on the subject of complexity, a pretty grim ‘early warning’ appeared in the weekend’s New York Times for Apple. The author recounted terrible service experiences he had had with the iconic iPod, which… Read more »

Filed Under: Uncategorized

February 7, 2006

Quickbooks down for the count

I promised to let you all know how I made out with “Quickbooks” accounting software from Intuit. Well, I tried it for all last year. I even bought the simple start edition. I am here… Read more »

Filed Under: Uncategorized

January 27, 2006

xbox360: Half the magic

As the mother of a teenage boy who just had a REALLY big birthday, I’ve had more than a passing interest in the Xbox 360 saga. I just can’t understand it – here we are,… Read more »

Filed Under: Uncategorized

January 27, 2006

New Book: Dealing with Darwin

Last year, my good colleague Geoffrey Moore asked me to have a look at a book project he was working on, which I did. The book is now out and I think it is terrific…. Read more »

Filed Under: Insights and ideas

January 27, 2006

Food as a differentiator and vice versa

I was recently asked to comment on the use of food as a differentiator for other products and on alliances between food businesses and other kinds of businesses. Exactly the kind of thing we call… Read more »

Filed Under: Uncategorized

January 21, 2006

Rita McGrath cited re WiMax Technologies,,,

“To be sure, there is a capitalistic, not an altruistic, element behind all the interest in the standards-setting. “Those who favor interoperable standards are those who sell hardware — or those who can conceive of… Read more »

Filed Under: News Archives

January 21, 2006

Rita McGrath cited re Starting a Business…

Another way to hit on a great idea: Take note of the obvious problems you encounter in everyday life. Not enough people allow an idea to permeate their psyche, even if it’s staring them in… Read more »

Filed Under: News Archives

January 21, 2006

Rita McGrath cited re Starting a Business…

Another way to hit on a great idea: Take note of the obvious problems you encounter in everyday life. Not enough people allow an idea to permeate their psyche, even if it’s staring them in… Read more »

Filed Under: News Archives

January 20, 2006

Rita McGrath co-authors MarketBusting Seed World Article

Professors Rita McGrath of Columbia and Jay Akridge of Purdue co-authored an article on the application of MarketBusters in agriculture for the December 2005 edition of Seed World. To read the article, click here.

Filed Under: News Archives

January 20, 2006

Rita McGrath co-authors MarketBusting Seed World Article

Professors Rita McGrath of Columbia and Jay Akridge of Purdue co-authored an article on the application of MarketBusters in agriculture for the December 2005 edition of Seed World. To read the article, click here.

Filed Under: News Archives

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