How did recognizing a simple pain point, that most shavers had come to accept as just the “way things are,” enable Harry’s to disrupt an $18 billion market and topple the entrenched giants Gillette and Schick from their perches? How did some retail newcomers like The RealReal and incumbents like Walmart maintain growth and valuations while others like Lord & Taylor, Brooks Brothers, MUJI, and J.C. Penney dropped into bankruptcy like flies? Why have so many fallen in the face of Amazon and yet Best Buy has been able to hold its own?
The underlying pattern between those who thrive in the face of unexpected change and those who fall is remarkably simple once you see it. Rita McGrath, one of the most influential innovation and strategy thought leaders, author of multiple best-selling books (most recently Seeing Around Corners), and professor at Columbia Business School, will lay out this pattern and walk participants through a systematic process to be the disruptor rather than the disrupted.
She will walk us through a tool-kit to help us sense when an inflection point is underway, identify what attributes of our product, service, and business model will change, and conduct the kind of fact-based agile experiments that will position us ahead of the wave of change.
Rita has been invited by hundreds of top management teams of global corporations to help them prepare for inflection points, unlock innovation, and reinvent their strategies. Now it is your chance to not only learn from, but directly interact with her, to ask her your most critical questions, and enable you to turn change into strategic opportunity.