Each quarter the CEOs of all member brands meet virtually to review the commercial contribution of the Alliance to their businesses, debate new initiatives for developing the GHA DISCOVERY loyalty program and share insights into ways in which member brands of Global Hotel Alliance can work closely together to create mutual successes. They also meet in person annually, with the venue rotating between the Americas, Europe, the Middle East and Asia – reflecting the international strength and coverage of the Alliance. Rita will be speaking to the group on Strategic Centering.
