Tim Bosworth at his HatMan blog refers to Entrepreneurial Mindset and its definition: A Consumption Chain is a set of linked activities that describes how a consumer uses a product. Rita Gunther McGrath and Ian MacMillan, in The Entrepreneurial Mindset; Strategies for Continuously Creating Opportunity in an Age of Uncertainty (Boston, MA: Harvard Business School Press, p. 94). To read the entire blog, click here.