Talking about innovation is all the rage. Unfortunately, successfully innovating at scale is rare. Indeed, a recent McKinsey study reported that only about 6% of companies in a survey they conducted were satisfied with their innovation efforts, and many did not understand why. In this eye-opening and entertaining talk, McGrath, author of Discovery Driven Growth and The Entrepreneurial Mindset explains the most common ways in which organizations sabotage their growth efforts and how they can move toward the creation of a genuine innovation proficiency. The processes of ideation (getting great ideas), incubation (finding product/market fit) and acceleration (ramping up to join the corporate parent) are all essential, yet most organizations focus only on the first. McGrath can also share the Innovation Maturity Scale assessment, a diagnostic tool which interested companies can use to assess where they are and develop a roadmap for how to improve.
You will learn:
- What are the five practices guaranteed to ensure that your innovation process is dysfunctional and how to fix them
- Why three distinct leadership roles are essential for driving innovation
- How to stop letting conventional business metrics interfere with the innovation process
- How to create the right incentives to promote innovation
- How to structure the innovation governance process
- How to create a common language for talking about innovation
“Before attending this session, I thought I was well aware of the change needed in our organization; after Rita’s talk, I realized I was looking in the wrong place all along. The tools that were provided are applicable to any organization in any industry.”