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SUMMARY:Friday Fireside Chat with David Duncan
DESCRIPTION:It is seldom that a management book could be described as “delightful.” But\, I’m thrilled that David Duncan’s new book “The Secret Lives of Customers” is exactly that. It’s a detective story with a hero who is a data detective\, clues to solving the customer behavior challenge and a terrific (and very user friendly) introduction to the jobs-to-be-done theory of eliciting customer needs. David is a consultant at Innosight\, a good friend and – soon – a Friday fireside chat guest!
URL:https://www.ritamcgrath.com/event/friday-fireside-chat-with-david-duncan/
LOCATION:Virtual
CATEGORIES:Webinar
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