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SUMMARY:Friday Fireside Chat with Charles Trevail
DESCRIPTION:Interbrand – the company that helps brands create iconic moves – is at the very forefront of new thinking about building brands and creating connections. I’ve been working with them on the concept of leaving behind industry-anchored thinking and embracing more arena oriented thinking. Charles also leads a fantastic podcast series called “Outside In With Charles Trevail” where he features academics\, business leaders and many others in a fascinating series of conversations. Join us to get some insight into where brands have been but more importantly where they are going!
URL:https://www.ritamcgrath.com/event/friday-fireside-chat-with-charles-trevail/
LOCATION:Virtual
CATEGORIES:Webinar
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