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SUMMARY:Friday Fireside Chat with April Dunford (BEING RESCHEDULED)
DESCRIPTION:You have doubtless at some point been asked to fill in a “Mad Libs” style positioning statement. Product ___ offers ___ benefits to ___ target customer\, allowing them to ____. Typical. My guest this week\, April Dunford\, thoroughly debunked this nonsensical approach to positioning in her previous book “Obviously awesome” which is an amazing guide to getting positioning right. She has a new book coming on creating great sales pitches that I think will be just as illuminating – and useful! Join us for a conversation I am really excited about.
URL:https://www.ritamcgrath.com/event/friday-fireside-chat-with-april-dunford/
LOCATION:Virtual
CATEGORIES:Webinar
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