blog
October 08, 2008 •
Discovery Driven Planning: Why I like the term ‘business model’
I rather like the term business model because in my view it suggests a change to the way that we conceive of, create, and execute strategies. In highly uncertain, complex and fast-moving environments, strategies are as much about rapid experimentation and evolutionary learning as they are about the traditional view of planning and rock-ribbed execution. Modeling, therefore, is a useful approach to figuring out a… Read The Blog »
