The Atlantic Wire writes: Even if nerds kvetch and refuse to buy an iPad, the device may still sell with some big demographics -- casual tech users, the disabled, the elderly and women. Columbia Business School professor Rita McGrath makes the case. "The iPad, she argues, "will be explosive less for tech-elites than for 'non users' -- people who might never have been able to take advantage of computers before." She gives a personal example: "An older member of my family was given a computer, took lessons, and worked on a few projects. She would love to be a proficient user -- to exchange news and photos with her family, and to be able to look up newspaper reports. You would think her computer has all the ingredients necessary to be a successful, world-opening device for someone who can't get out as much as she used to -- it's wired and wireless, with high speed Internet. So what's the problem? The mouse! The movements needed to manipulate a mouse have proven impossible for her to master." To read the entire article, click here.
- Posted: Tuesday, February 09, 2010
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January 30, 2012:
Complementary webinar tomorrow (January 31) “How the Growth Outliers Do It”
Just back from Davos! Tomorrow, Columbia Executive Education will be hosting a complementary webinar on an article that is in this months' Harvard Business Review …
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events
December 12, 2011:
Center on Japanese Economy and Business Symposium with Square Enix, February 21, 2012
On February 21, 2012, Professor Rita McGrath will participate in a symposium sponsored by the Center on Japanese Economy and Business at Columbia Business School. It …
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John Jung, Senior Vice President, Chief Information Officer, Alfa Group says...
Rita, I was privileged to be in attendance in Florida to hear your comments on Intelligent Failures. Your style is engaging and the material was presented …
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