At The Accidental Product Manager blog, Dr. Jim Anderson views discovery-driven growth to be "product flop insurance."
"Dr. McGrath proposes that we start to use what she calls discovery driven growth. This approach is basically a plan for learning more as the launch process moves forward. The part that I like about this way of doing things is that it doesn't require the product manager to have a lot of analytical information at the start of the launch process. In my opinion that's a good idea simply because there generally isn't a lot of information available!"
To read the entire post, click here.
- Posted: Monday, February 01, 2010
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January 30, 2012:
Complementary webinar tomorrow (January 31) “How the Growth Outliers Do It”
Just back from Davos! Tomorrow, Columbia Executive Education will be hosting a complementary webinar on an article that is in this months' Harvard Business Review …
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events
December 12, 2011:
Center on Japanese Economy and Business Symposium with Square Enix, February 21, 2012
On February 21, 2012, Professor Rita McGrath will participate in a symposium sponsored by the Center on Japanese Economy and Business at Columbia Business School. It …
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endorsement
John Jung, Senior Vice President, Chief Information Officer, Alfa Group says...
Rita, I was privileged to be in attendance in Florida to hear your comments on Intelligent Failures. Your style is engaging and the material was presented …
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