NewYorkTimesquotesRitaMcGrath

In a February 29, 2008 NYT article entitled Hoping to Make Phone Buyers Flip, Rita McGrath is quoted:
"There is an awful lot of pressure to keep the wheels turning instead of putting money into new innovation and development," said Rita Gunther McGrath, a professor at Columbia Business School who studies innovation at big companies.

To read the entire article, click here.
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