In an article entitled
Recommended Reading: Managing IT for Nontechies, Therese Flaherty, professor at the Wharton School of the University of Pennsylvania and director of the Wharton Small Business Development Center in Philadelphia, recommends
Entrepreneural Mindset by Professors Rita McGrath and Ian MacMillan. "Technology changes so fast, and business competition moves fast. [The authors'] 'discovery-driven planning' is a simple and powerful tool for prioritizing and planning the early stages of business improvement and for testing business ideas. It applies well to managing IT." Read the entire WSJ article
here.
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