A June 16, 2008 BusinessWeek article entitled
Demystifying Web 2.0, refers to discovery-driven planning: "It's discovery-driven business planning rather than the old-fashioned planning that comes from the top down. Entrepreneurs are particularly good with this approach because they can test things and recalibrate quickly. The aren't stuck in long development cycles in the way larger companies often are." To read the entire article,
click here.
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