"Bank of America might have been able to pull this off if the other banks had stuck to their plans for similar fees," Gunther McGrath continued.
'In some industries, even highly disliked ones, companies can get away with charging customers extra because extra charges are adopted by all competitors quickly. Remember the howls of protest when airlines started charging for checked bags? That move stuck because all the airlines did it at once, and customers didn't have a choice of going to a non-fee charging airline.'
Bank of America's competitors, though, essentially left the bank stranded on an ice float with this charge, she said.
To read the entire article, click here.
- Posted: Monday, November 28, 2011
Listen to a recent encore interview with Rita McGrath on The American Entrepreneur...third audio on this page.
- Posted: Thursday, November 24, 2011
John Caddell at PennLive.com applauds the choice of Rita McGrath and other female business leaders on the Thinkers50 List:
"The Thinkers 50 list has just been released. Of the 50 thinkers, 10 are women, plus one collaborator. That list includes four who were on my original list of six from 2008, including Amy Edmondson, Rita McGrath, Herminia Ibarra and Rosabeth Moss Kanter."
To read his entire post, click here.
- Posted: Thursday, November 24, 2011
At the Thinkers50 Summit held in London, November 14th, Rita McGrath was ranked in the first 20 of the Top 50 Business Thinkers of the World.
"In 2011, there are 11 women on the list, compared with five in 2009....Newcomers in 2011 are Sylvia Ann Hewlett, who comes straight in at No. 11; Linda Hill (No. 16); Teresa Amabile (No. 18); Rita McGrath (No. 19); Cuba-born Herminia Ibarra (No. 28); Amy Edmondson (No. 35); and Columbia Business School’s Sheena Iyengar (No. 48).
To read the entire article, click here.
- Posted: Wednesday, November 16, 2011
link to this website to view an interview with Rita McGrath.
Dates: November 16, 2011
- Posted: Wednesday, November 16, 2011
latest blog entry
January 30, 2012:
Complementary webinar tomorrow (January 31) “How the Growth Outliers Do It”
Just back from Davos! Tomorrow, Columbia Executive Education will be hosting a complementary webinar on an article that is in this months' Harvard Business Review …
more »
events
December 12, 2011:
Center on Japanese Economy and Business Symposium with Square Enix, February 21, 2012
On February 21, 2012, Professor Rita McGrath will participate in a symposium sponsored by the Center on Japanese Economy and Business at Columbia Business School. It …
events »
endorsement
John Jung, Senior Vice President, Chief Information Officer, Alfa Group says...
Rita, I was privileged to be in attendance in Florida to hear your comments on Intelligent Failures. Your style is engaging and the material was presented …
more »