In a post at Variety.com entitled Fear of failure stifles biz innovation, Rita McGrath is quoted:
"Executives hide mistakes or pretend the mistakes were always part of the master plan," writes Rita Gunther McGrath. "Failures become un-discussable."
- Posted: Wednesday, April 06, 2011
Scott Anthony's post at Bloomberg.com on prioritizing mentions Rita McGrath: "I generally subscribe to the teaching of Rita McGrath: imagine success, and then ask what would need to be true for success to happen. For the most critical assumptions, develop hypotheses and run experiments." For the entire post, click here.
- Posted: Wednesday, April 06, 2011
On March 4, 2011, Rita McGrath was a guest speaker at the IMI's BMC Symposium. Here is a link to photos of the event.
- Posted: Sunday, March 13, 2011
During her recent engagement in Abu Dhabi as a guest of Waha Capital, Rita McGrath was interviewed by on a Business Breakfast show. To listen to the interview, click here.
- Posted: Thursday, March 10, 2011
"Business flops result from three big mistakes that companies make repeatedly, says Rita Gunther McGrath, associate professor at Columbia University Graduate School of Business. They accept untested assumptions about their new ventures as facts, they don’t validate those assumptions against changing business data, and they don’t adapt their plans in light of feedback from the market. It doesn’t take long for companies to turn their guesses into gospel—a mere six weeks, McGrath finds. In her book, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity, she suggests processes for evaluating a new venture’s progress and for updating operations based on what they learn." To read the entire article, please download the attached .pdf.
Dates: GrowthFactor.pdf
- Posted: Thursday, February 17, 2011
latest blog entry
January 30, 2012:
Complementary webinar tomorrow (January 31) “How the Growth Outliers Do It”
Just back from Davos! Tomorrow, Columbia Executive Education will be hosting a complementary webinar on an article that is in this months' Harvard Business Review …
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events
December 12, 2011:
Center on Japanese Economy and Business Symposium with Square Enix, February 21, 2012
On February 21, 2012, Professor Rita McGrath will participate in a symposium sponsored by the Center on Japanese Economy and Business at Columbia Business School. It …
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endorsement
John Jung, Senior Vice President, Chief Information Officer, Alfa Group says...
Rita, I was privileged to be in attendance in Florida to hear your comments on Intelligent Failures. Your style is engaging and the material was presented …
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