MappingtheConsumptionChain

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The http://www.unitedbit.com blog has posted a three-part series from a McGrath-MacMillan excerpt on Mapping the Consumption Chain. "Most profitable strategies are built on differentiation: offering customers something they value that competitors don't have. A company has the opportunity to differentiate itself at every point where it comes in contact with its customers -- from the moment customers realize that they need a product or service to the time when they no longer want it and decide to dispose of it. If companies open up their creative thinking to their customers' entire experience with a product or service -- so-called the consumption chain -- they can uncover opportunities to position their offerings in ways that they, and their competitors, would never have thought possible. Ian C. MacMillan and Rita Gunther McGrath have designed a two-part approach that can help companies continually identify new points of differentiation and develop the ability to generate successful differentiation strategics. The first part, "Mapping the Consumption Chain," captures the customer's total experience with a product or service." Click here to find all three posts.

  • Posted: Friday, July 18, 2008

WallStreetJournalcitesMcGratharticle“ForFurtherReading”

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In its July 7, 2008 article, In Search of Growth Leaders, the Wall Street Journal cites the 2006 article by Rita McGrath, Thomas Keil and Taina Tukiainen
Extracting Value from Corporate Venturing, for further reading. To read the entire article, click here.

  • Posted: Tuesday, July 08, 2008

MarketBustersisaBestSellerinChina!

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CEO-Read reports that MarketBusters is their top seller in China! For more detail, click here.

  • Posted: Sunday, July 06, 2008

StreamlineTrainingendorsesDiscoveryDrivenPlanning

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Streamline Training endorses Discovery Driven Planning outlining the five-step process for pursuing a new venture in a way that controls risk in what is an inherently uncertain situation. Click here for the entire blog, and a link to the 1995 Harvard Business Review article by Rita McGrath and Ian MacMillan.

  • Posted: Thursday, June 26, 2008

EntrepreneurialMindsetonSteveBlank’sListoftheBestBooksforBuildingaStartup

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Entrepreneur Steve Blank has recommended Entrepreneurial Mindset as one of the best strategy books for startups: "The Entrepreneurial Mindset articulates the critically important idea that there are different types of startup opportunities. The notion of three Market Types springs from here. The book provides a framework for the early marketing/sales strategies essential in a startup." For the entire blog entry at Microsoft StartUp Zone, click here.

  • Posted: Thursday, June 19, 2008
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