RGM

Jeremy Dann of BNet has interviewed Rita McGrath twice recently. See MarketBusters Author: Customer Care Vital in Downturn and Columbia's Rita Gunther McGrath: In Tough Times, Ax Isn't Tool of Choice.

• Posted: Tuesday, November 25, 2008

Tim Bosworth at his HatMan blog refers to Entrepreneurial Mindset and its definition: A Consumption Chain is a set of linked activities that describes how a consumer uses a product. Rita Gunther McGrath and Ian MacMillan, in The Entrepreneurial Mindset; Strategies for Continuously Creating Opportunity in an Age of Uncertainty (Boston, MA: Harvard Business School Press, p. 94). To read the entire blog, click here.

• Posted: Monday, November 24, 2008

Rita McGrath's blog at Harvard Business Publishing entitled Absorb Their Uncertainty -- And Get Your People Unstuck was picked up by the Washington Post in an article entitled Time to Quit Your Job?

• Posted: Thursday, November 13, 2008

Rita Gunther McGrath's And the Winner Takes it All? Necessary Conditions and Entry Strategies in Winner-Take-All Market, in Strategy, Innovation, and Change: Challenges for Management has been quoted at the Business Innovation blog. To read the entire post, click here.

• Posted: Thursday, October 16, 2008

Entrepreneur's story about Tightwad Bank in Tightwad, MO quotes Rita McGrath: using a different kind of name is a "strategy that's used by many firms to add an empathic or emotional appeal to their products that enhances the basic functionality of what they have to sell. A quirky name like this can often provide valuable differentiation for a company, particularly in a relatively commoditized (and, to be frank, boring) industry like banking." [McGrath] thinks it will be interesting to see whether the name becomes even more salient during these tough economic times, "when being a tightwad may well be seen as more honorable and intelligent than being a silly, credit-consuming spendthrift." To read the entire article, click here.

• Posted: Tuesday, October 14, 2008