RitaMcGrathNewYorkTimesOpEd—WhyBadTimesNurtureNewInventions

edit

Rita McGrath appeared in the NYT OpEd March 15, addressing the topic of the Merits of ParsimonyWhy Bad Times Nurture New Inventions.

  • Posted: Sunday, March 15, 2009

Whatisthemostimportantpieceofadviceyou’vebeengivenregardingstartingabusiness?

edit

Bill Fox, entrepreneur, of Ivy Motivation, LLC, lauded Discovery-Driven Planning in a Harvard Business publication, Harbus.

"The best advice I have received was from my marketing professor, Ray Weaver, and the article Discovery-Driven Planning by McGrath and MacMillan. The basic advice was to get to action as early as possible in the planning process. A business plan for a new venture relies largely on unfounded assumptions. By limiting the planning process and getting to action you are able to prove or disprove the key assumptions earlier, reducing the risk that you waste time and resources on a flawed business model. However, this does not mean that we scrapped the entire planning process or neglected developing a business plan. A good example of Discovery-Driven Planning is our assumption of the cost of tutors. We found that it was unnecessary to perform substantial research to develop an assumption on how much we would need to pay tutors when we could easily start trying to hire tutors for our actual business and use an accurate number for further planning. I think the one exception to the principle of quick action is in product quality, where we need to be sure that our product is up to our customers' high standards. As such, much of our time in the planning process was spent developing and testing our online tutoring service.

To read the entire interview, click here.

  • Posted: Monday, March 02, 2009

RitaMcGrathcitedonBNET

edit

Successful entrepreneurs have a different approach -- Inspired by the recent discussion with four entrepreneurs in the Wall Street Journal, Columbia Business School professor Rita McGrath contrasts the ways successful entrepreneurs approach the subject of business planning, compared to many people in the corporate world.

  • Posted: Monday, March 02, 2009

AConversation…ObstaclestoInnovation-LedGrowth

edit

Connected of Columbia Business School interviewed Rita McGrath on Obstacles to Innovation-Led Growth.

Connected: Professor McGrath, we know that the economic slowdown is having a detrimental effect on many businesses. How is the current economy affecting even established, well-managed companies?

Professor McGrath: I am finding that the economic problems are creating even more obstacles to innovation-led growth. What is interesting, though, is that many of these obstacles are self-inflicted.

To read the entire article, click here.

  • Posted: Tuesday, February 17, 2009

RitaMcGrathcommentsonAutoBailoutonYouTube

edit

Click here to listen to Rita McGrath commenting on the auto bailout.

  • Posted: Saturday, February 07, 2009
Page 32 of 53 pages « First  <  30 31 32 33 34 >  Last »