What Americans spend on pets
I ran across the following mind-blowing numbers - and came to the conclusion that there are vast sums of money out there if one is creative enough to capitalize on what people are willing to buy!$38 Billion - Amount Americans spent on pet food and care in 2006, nearly double that spent 10 years ago
$2,000 - cost of a doggie nose job in Los Angeles
$395 - cost of a Burberry dog bed
$50 - price of an oatmeal body wrap for big dogs at LA Dogworks, a doggie spa
47% of dog owners say they buy holiday or birthday gifts for their pets.
Share this article: 
- Posted: Monday, February 19, 2007
- Permalink
Next entry: Book recommendation - The Halo Effect Previous entry: Failing to invest in innovation when times are good
Find a list of previous Case Studies here in PDF format.
