Unsubscribe me, Please!
I’m not sure when it happened. Maybe it was the fact that since attending the World Economic Forum meetings in Davos, I’ve been on the road about half the time. Maybe it was that with the economic crisis and concomitant uncertainty, more bits of potentially meaningful information are floating around. Maybe it’s that as more people and organizations go digital, there is just more digital communication going around. Or maybe it’s that with the addition of Facebook, LinkedIn, Twitter and other new sources of digital information, the potential places that messages could appear from have multiplied. Whatever the cause, and whenever it happened, I seem to have crossed some critical threshold of email overwhelm.
As a first step toward regaining some control, I’ve decided to go on a ruthless ‘unsubscribe’ campaign. What has astonished me is how much unsubscribing there is to be done. Deals from that monthly-club-purveyor? Toast. Newsletter from that consulting firm I once partnered with? Gone. Updates from my travel luggage provider? ‘bye. Updates from an executive search form? No more. Zen-sounding come-ons for mind-body-balance retreats? no more. Even updates from various professional organizations? You know, I can live without those…. and the list goes on. I just can’t believe how much routine receiving and deleting I’ve been doing. And to be clear, this is not spam. This is all stuff that I once upon a time must have expressed some interest in.
Yes, email is cost-effective and can be a great way to connect to interested users. But at some point, it just gets to be all too much…
Comments on coping strategies most welcome!
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- Posted: Wednesday, June 03, 2009
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That was a great article pal. The internet now were already filled with best SEO marketers and gurus. competing with them is not just an easy task. I think online business owners should think more of it…
I recently flew to Europe and had a connection in Amsterdam. The first plane was late and I had to literally run to the next gate to make my connection. I did make it, but was sure that they did not have enough time to transfer my luggage. To my great surprise, my luggage arrived at the final destination together with me! How did they do it, is there a highly efficient luggage transfer system in airports?
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Wonderful information, good learning for me.
Hello, i think this is as good of a place as any to post and let you know. I went to subscribe to your RSS feed, and when i clicked it i got an error that said “Parse error: syntax error, unexpected T_CONSTANT_ENCAPSED_STRING” followed by other gibberish that scrolled off the screen. I had to force the page to stop loading because it locked up my browser. Cheers.
hmmm nice and really informative article.From where u get all that information?It may also can be helpful for my projects.
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