Discovery Driven Planning: A lesson by a marketing consultant
One explanation for somewhat sparse postings these days is that I’m busy completing our new book, Discovery Driven Growth. Can’t say too much about it (publishers get irate) but in the course of researching the book, I’ve run across a number of different takes on the Discovery Driven Planning idea, and thought for those of you with an interest in the topic that it might be a service to note them here.
So, herewith, a description of a discovery driven plan for the everlastingly interesting widget company from consultant Sunil Sharma..
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- Posted: Friday, June 20, 2008
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