Discovery Driven Growth - Tools

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Hello there - in response to requests to access some of our electronic tools, I’m posting the instructions here while we wait to get them up on the Discovery Driven Growth web site.
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Instructions for Obtaining BareBones Real Options and Monte Carlo Tool from CameronAssociates.biz
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1. Visit the Cameron Associates Website.

2. At the bottom of the form on this web-page, be sure to tick “Tick here if you are a participant in a Cameron & Associates training program”.
  This will ensure that you receive a trial version of the software with no additional payment.

3. At the top of the form, tick the following options:
      - BareBones Real Optoins Tool
      - Monte Carlo Tool
  Choose a 45-day trial License Duration in all cases.

4. Fill in your remaining details on the form, and then
  click the “Proceed to Price Page” button at the bottom
  of the form. The price page should show a price of zero dollars.
  If you see a price greater than zero dollars, press the
  Back button in your browser, and ensure that you ticked
  the checkbox entitled “Tick here if you are a
  participant in a Cameron & Associates training program”
  on the form, so that you obtain the software at no charge.

  If you receive a “Security Certificate Error” warning after
  clicking the “Proceed to Price Page” button at the bottom
  of the form, please ignore the warning and choose the red option
    “Continue to this website”
  even if your web-browser warns “(not recommended)”

5. You will be emailed activation instructions within 2 minutes.
  If you do not receive the emails from
  cameronassociates.biz, check your spam filter.

6. Download the software from the download links provided
  in the confirmation emails you receive.  If you do not
  receive the confirmation emails, you can find the software
  here:

Monte Carlo

BareBones Real Options


You can download the above files into *any* folder on your machine.

To extract the downloaded software:

- For Monte Carlo: simply unzip the Monte_Carlo.zip file, and the
  Monte_Carlo.xls spreadsheet will be accessible in the folder
  you unzipped to (usually you will find the Monte_Carlo.xls
  spreadsheet under a subfolder called “/Monte Carlo”, under
  the download folder you used).

- For BareBones Real Options: unzip the
BB_Real_Options.zip file.
  Then double-click on BareBones Real Options Installer.msi which will install
  the software.  The software will be installed into:
    “C:\Program Files\Cameron Associates\BareBones Real Options”
  Look for the spreadsheet file file called “BareBones Real Options.xls”
  in that folder.

7. After you have extract the downloaded files,
  open the Excel spreadsheets.
  If, for BareBones Real Options, you cannot find the Excel spreadsheets, look in

    “C:\Program Files\Cameron Associates\BareBones Real Options”

  If you receive an error relating to Macros not being enabled,
  see the instructions for Macro activation in the TROUBLESHOOTING
  section below.  Similarly, if you click on buttons
  in the spreadsheet and they do nothing, it is probably because
  you do not have Macros enabled - again, see the instructions
  under the TROUBLESHOOTING section below on how to enable Macros.

9. Be sure you are connected to the internet before you attempt this step.
  Once you are sure you are connected to the internet,
  press the “Renew Licence” button in the spreadsheet,
  and feed in your username and password on the left
  under “Automatic Renewal” on the left of the
  “License Renewal/Activation” window that popped up.

  Your username and password are the username and password
  you chose when you registered on
cameronassociates.biz

  To find the “Renew License” button:

    - For BareBones Real Options, the “Renew License” button is a hyperlink titled “Activate/Renew”
at the top right of the spreadsheet, in cell F1.

    - For Monte Carlo, if you are running Excel 2003,
      the “Renew License” button is on the right of the
      floating toolbar.

    - For Monte Carlo, if you are running Excel 2007,
      the “Renew License” button is on the “Add-Ins” tab,
      at the very right of the “Add-Ins” ribbon.

  If you believe are connected to the internet, but you
  still obtain an error message when attempting to activate
  using the easy “Automatic Renewal” section on the left of the
  “License Renewal/Activation” window, then follow the
  “MANUAL ACTIVATION” steps described under TROUBLESHOOTING below.

9. For more information on the installation process please
  read the tutorial documents located in the folder where you
  extracted the software.  If you cannot find the folder
  where the software was extracted, either check in
      C:\Program Files\Cameron Associates\
  or download and extract the software again.

10. If you wish to purchase paid 1-year licenses of the software,
  priced at $250 per tool, per year, follow the instructions
  above, but choose “1 year” license duration and do
*not* tick   the checkbox entitled “Tick here if you are a
  participant in a Cameron & Associates training program”.
  Payments are accepted via PayPal using any major credit card.

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For technical support enquiries, e-mail:
.(JavaScript must be enabled to view this email address)
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  • Posted Rita McGrath on March 15, 2009

How an education entrepreneur used discovery driven planning

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It’s always great to find out that discovery driven planning has been used to good effect.  In today’s entrepreneurs’ profile from the Harbus, which is Harvard Business School’s student weekly, one of their student entrepreneurs, Bill Fox, is interviewed about an innovative company he’s started in the education space.  His company, Ivy Motivation, LLC provides tutoring for high school students by students at schools such as Harvard and MIT.  He cites Discovery Driven Planning as a tool that was quite important in helping him set up his business and think through its assumptions.

You can read about Bill Fox and his business here.

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  • Posted Rita McGrath on March 02, 2009

Rita presenting Discovery Driven Growth at SXSW

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The link to the listing is here.

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  • Posted Rita McGrath on February 24, 2009

Discovery Driven Planning - a resource for social entrepreneurs

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We are often asked how to apply discovery driven planning concepts to not-for-profit and social enterprises.  I recently ran across the book Enterprising Nonprofits which uses the technique to apply to growing socially important businesses.  It’s worth a look. 

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  • Posted Rita McGrath on February 24, 2009

Discovery Driven Planning - a presentation on the web

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I also ran across this presentation from one of our entrepreneurship professor colleagues - it’s a nice overview of business planning in a venturing context. 

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  • Posted Rita McGrath on February 24, 2009
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