eTalks.com interviewed Rita McGrath recently in which she answered a question about strategy: Strategy is fundamentally about making choices. Choices, of course, about what to do but equally importantly about what not to do. I think of strategy as a central, integrated concept of how we’re going to achieve our objectives. In a business sense, it’s what customers we seek to serve, what we’re going to do for them that is better than other options they have, and how we differentiate our offerings. To read the entire interview, click here.